-Growth of Overseas Brands-
Chinese market has shown its great potential.
With the growth of its “middle class” size and consumption upgrade, more and more international brands are seeking growth in Chinese market.
Cross-border products mareket is scaling up by 25% YoY since 2013
2 Trillion RMB cross-border products were purchased in 2019
Top 3 categories are cosmetics, maternity&baby, healthcare products
Big brands have proven their success in Chinese market, which, unfortunately, cannot always be copied by everyone. Facing high entry barrier and investment, many mid-size companies or new brands don’t see the same opening door. Some companies couldn’t seize the best opportunities because of different challenges:
Lack of understanding for Chinese online and offline market
Don’t find the best market entry
Inaccurate positioning and less knowledge about customer needs
No clear picture of the launching process and investment uncertainty
Complexity to find resources or integrate different channels
For many mid-size businesses, to find a distributor seems to be a standard solution. In Icon Time, we provide a flexible partner model; in the meantime, we bring transparency to our clients: